STRATEGY

Iternum Digital helps create transparency and performance from the data our clients collect through digital marketing channels and platforms.

With over 10 years of experience in data collection and optimization of data points we understand digital marketing data and the business models that go with it. We generate results based on strategic, tactical and operational decisions. We control the technology, not the other way around. Our process of optimizing our client's data is based on a tailored strategy that we create from our profound knowledge parallel to the needs of our client’s business model, goals and desires.


DIGITAL MARKETING STRATEGY
There are various optimization strategies and creative strategies, and which one to use depends on the business model and the online channels used. We help identify the right creative approach and optimization strategy, based on many years of experience, and adapt it to your business to create the best performance. Data and creativity goes hand in hand when you want to perform the best. 


THE BUYING JOURNEY

As a modern marketer you need to factor in the the buyer’s journey. This needs to be done on several levels when starting up a campaign or optimizing digital marketing platforms. You need to be present in the right channels, on the right platforms, at the right time, to insure the best chance to win the sale or get your message in front of the right audience. Iternum Digital helps define and understand the journey your buyers take. Clients and potential buyers have become cross channel users and therefore, you also need to be.

"As your digital marketing partner we help you create a foundation and strategy for your business. With the right process, technology and competencies your digital development will reach a new level."

 Bjørn Herbst, CEO

DIGITAL MARKETING STRATEGY

THE BUYING JOURNEY

ATTRIBUTION MODEL
Attribution modeling is a process and understanding of giving value to different products/keywords/ads. This also needs to be considered across different marketing channels. To achieve the best results with attribution modeling it is important to understand consumer buying behaviour and which channels it most efficient to invest in, regarding the given situation and the business model implemented for performance. According to a Google survey only 17% of advertisers say they are looking at the performance of all their digital channels together. Your customers are cross channel, and it needs to be taken into consideration.


OUR PROCESS
How to reach your goal for your business is tied to a lot of different variables on a micro and macro level. First of all the creative part needs to be in place. The optimizing model needs to be in line with the goal for your company and the given campaign. Iternum Digital knows how to optimize the different marketing platforms from a given business model. Often we improve the client's business model on the basis of our deep industry knowledge that comes from working with some of the top online brands in the industry.

ATTRIBUTION MODEL

OUR PROCESS

Read more about our services

Iternum ApS

Nordre Fasanvej 91

2000 Frederiksberg

info@iternumdigital.com

+45 40 50 26 95

© 2018 ITERNUM DIGITAL

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