SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization has become one of the most important digital marketing disciplines over the last years. As ads take up even more space of the first page, getting those high ranks on your most important search terms is more important than ever.
SEO, in contrast to Google Ads, is free clicks that you will get through the organic part of the SERP (Search Engine Result Page). Keep your site up to date and SEO optimized so you don’t lose out on valuable free clicks.
ON PAGE SEO
So how do you rank high in the organic results? Google has complicated an ever-changing algorithm but some of the most important factors are on your actual website pages. The page content, page titles, meta descriptions, H1 tags etc. are all there to tell Google what the page is about and these need to be optimized in the right way for the keywords you wish to rank for. You also have to make sure you don’t have the same content on several pages (duplicate content). Usability is also an important factor – is the site engaging and easy to use? When a site is easy to use, people tend to stay longer on your site which leads to a lower bounce rate. This in turn creates a positive impact on your SEO performance.
OFF PAGE SEO
There’s not only internal factors that matters but also external. Here’s where link building comes in, and where you need to start gathering links to your site from others. Articles, blogs and popular websites are great mediators of high SEO value. Social media also matters – mentions and traffic coming from e.g. Twitter, Instagram and Facebook will improve your overall performance.
"We work hard to improve organic visibility and rankings for the keywords that are most valuable to our clients."
Emil Haas, Head of SEO
ON PAGE SEO
OFF PAGE SEO
Technical SEO is closely connected to the On Page SEO. We will analyze a long line of things such as page speed and mobile friendliness. These factors will all have an impact on how high you will be able to rank and therefore needs regular work. Going forward, Google is implementing their Mobile First algorithm, where your mobile site will be the one analyzed and rated. This means more effort should go into having the best mobile site possible.
With local SEO we help your store get even more visible among the search results. If you have a local store, we would recommend you to create a Google My Business account. This is a requirement for Google Plus Local to show your location, phone number, opening hours etc. It is important that you use the same location data on all your digital channels, so that when Google crawls this information it’s coherent. That way you have a better chance of showing up in local search results.
Appearing high in the organic (non-paid) part of Google requires technical skills and hard work. A process that uses best practice and profound know how regarding SEO is essential.
To prove that we can create results for you, we conduct a thorough analysis of your current SEO performance. The analysis will also give suggestions on what can be done to improve your performance going forward.
If you are interested in getting a SEO analysis of your website, please fill in the form below and we will contact you for a non-binding talk.
Interested in seeing how we could improve your SEO performance?