Pay Per Click is an area of digital marketing that spans over several channels. It is simple to understand – you pay when there’s a click on a given ad and get the person through to the ad’s destination.

But optimizing the money you spend on PPC is no simple job. It requires effort and the right competencies and you will need to find a strategy suitable for your business model to make it profitable.

Even though PPC can take place on various digital platforms, most people associate it with search engines. Iternum Digital works with search engine PPC, or SEM (Search Engine Marketing) as it’s also called, across various search engines. You can read more about the most well-known, Google Ads and Bing Ads, below.

"Optimizing your data on a granular level based on the business goal is extremely important in order to create the best results."

Claes Jensen, Head of PPC

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