It’s Iternum Digitals job to bring important insights from the data you buy from Google, Facebook, Bing etc. or the money you invest in SEO. We value transparency and always aim to explain complicated things in a simple way.
With the help of correctly set up reports it's easy for your business to take part of knowledge regarding increases, decreases, negative trends and positive trends. Let us help you prepare reports that anyone in the organization can understand and relate to.
GOOGLE TAG MANAGER
Google Tag Manager is the perfect tool for implementing and handling tracking. Getting the tracking in place is the first step towards valuable insights. Without knowing whether your visitors are making purchases or performing valuable actions on your website, you are just fumbling in the dark and can not take informed decisions on how to move forward and improve the account’s performance. Iternum Digital can help you set up a Google Tag Manager account in which you get the perfect overview of the different tags you use for tracking on your website.
Google Analytics is far more than just site visits and sessions. You can also see how all your digital channels work together to make a sale happen. Get insights into your visitor’s age and geographic location and use advanced adjusted segments to more easily get an overview of your traffic in any online channel such as Google Ads, Facebook, Bing and SEO. Iternum Digital can help you make sure your Google Analytics is set up correctly and explain all the important functions to you over online or physical workshops.
“We help bring clarity to the data you buy from digital marketing platforms.”
Christina Johansen, Digital Marketing Specialist
GOOGLE TAG MANAGER
GOOGLE DATA STUDIO
When it comes to reporting Google Ads performance, Iternum Digital uses Google Data Studio – a business intelligence tool from Google where data becomes visible in understandable ways. We explain the most important performance indicators through different diagrams and custom make it to suit your business and goals. The report can be found online at any time, accessible by your organization. It makes it easy for you to keep an eye on your performance at all times. This is what we call real transparency and real reporting.
To make use of Facebook’s data and gain insights from it, you first need to get the tracking in place. Just like with Google Tag Manager, Facebook offers a Facebook Pixel (tag) that you place on your site in order to track page visits, purchases and other valuable activity. Iternum Digital can help you set this up as well as continue the optimization based on the data in Facebook Analytics. We also report the insights in an understandable way over performance meetings.
GOOGLE DATA STUDIO
Screaming Frog is one of the best website crawlers on the market, and one of the tools we at Iternum Digital use in our SEO work. If you know how to use this tool, you can find out massive amounts of information about a website. When we do a total SEO analysis of a website, this is the first of many tools we use. The export function, the save crawl and link analysis functions are essential.
AccuRanker is another SEO tool we use, this time for tracking ranks in Google’s Search Engine Results Page. We also use this tool to track competitors across the board. From AccuRanker you are able to get reports in PDF format, which are easy to read even for people with little knowledge of IT. Reports are always available on request, but will be presented in more detail during the performance meetings. This tool tracks positions through time and you can set alerts and goals.
When it comes to tracking links and monitor competitors links we use Majestic Software Suite. With this tool you are able to gain insights into the link profile of your own clients, but also the link profile of their competitors. Sometimes a link report with bad links can help the client’s organic positions after creating a disavow file in Google Search Console.