Bing is one of the biggest search engines in the world with 9% of the European market (3B monthly searches) and 34% of the US market (5B monthly searches). Bing Ads has similar features as Google Ads but lower click prices.
We’ve especially seen good results for our B2B clients on Bing Ads since a lot of companies and institutions are using Windows computers where Internet Explorer, with Bing as the search engine, is pre-installed. Usually we can see that our clients get in at least 5-10% of their Google Ads revenues through Bing Ads.
Like we mentioned you can expect cheaper clicks on Bing Ads. With this we mean that the Cost Per Click (CPC) for the same keyword on Google would usually be more expensive. At the same time we see that the conversion rate usually stays on the same level, which means you are able to get an even better ROAS on Bing Ads.
The Shopping part of Bing Ads where you are able to show your ads with price and image, among other things, is currently available in selected countries only. However, if you’re a business serving some parts of the European market or the US market we’re ready to help you get going on this platform with the right bidding strategy.
"Businesses have more to gain through Bing advertising than you would think."
Monika Juko, Digital Marketing Specialist
Looking to increase brand awareness with attractive visual ads? Then Display is for you. Here you can easily be shown across websites and online newspapers in different banner formats. With a simple click you will get your target group to the desired landing page and you only pay for the clicks and not the impressions.
As customers tend to do more and more of their research online, digital is just as important for the local store as it is for the webshop. Starting the purchase online and ending it in store, you would not want to lose out on traffic that your competitors might be overlooking. Bing Ads could be the perfect platform for that.